OYC Europe

In this edition we will share with you our experience going into the emerging markets. Last month we visited the vibrant city of Istanbul to attend the biggest medical fair in Turkey – Labtech.

As one of the fast developing countries, Turkey is closing the gap to the world of developed economies. Demands and living standards are close to the levels of developed countries and a majority of the Turkish population is under the age of 30, which will secure Turkey’s place in future as one of the world’s top economic powers. This will induce a huge growth in healthcare sector in the next 10 to 20 years and the In Vitro Diagnostic market alone is expected to grow in double digits.

If you are an IVD company looking to expand your business into this growing market, OYC Europe can help you explore what the emerging Turkish Diagnostics market has to offer. Through OYC Europe's Professional Services you will benefit from our market research expertise, extensive distributor database, and cost-effectiveness to meet your business goals.

Please contact your local sales representative at OYC Europe or please contact Vasil Daskalov at vdaskalov@oyceu.com